Ray Ban X Meta

I was responsible for designing and animating the handwriting titles used in the Ray-Ban and Meta campaign film 'The Art of the Downtime', which features the recent US Open winner Coco Gauff and the singer Erykah Badu. My task was to create a unique and bespoke handwritten style, and animate it to make it appear as if Coco Gauff and Erykah Badu are personally writing out their signature and quotes on the camera lens.

I created a unique and bespoke identity for Coco Gauff by hand lettering and drawing her signature and the quotes entirely in analog.