Ray Ban X Meta

I was responsible for designing and animating the handwriting titles used in the Ray-Ban and Meta campaign film 'The Art of the Downtime', which features the recent US Open winner Coco Gauff. My task was to create a unique and bespoke handwritten style, and animate it to make it appear as if Coco Gauff is personally writing out her signature and quotes on the camera lens.

Credits +
Agency | Translation + MethodStudios New York
Directors | Nono Ayuso & Rodrigo Inada
DP | Patrick Golan
Prod Co | Partizan
VFX | MethodStudios
Managing Director | Jesse Kurnit
Executive Creative Director | Jon Noorlander
Associate Creative Director | Ivan Girard
Executive Producer | Julia Paskert
VFX Supervisor | rob walker
Senior Producer | Lindsey Riddle
Flame Lead | Bilali Mack + Margolit Steiner
Art directors | Valerie Baudrier + Handel Eugene
Design Producer | Claire Dorwart
Color Grading | Company 3
Color | Kath Raisch
Producer | Jake Rioux

I created a unique and bespoke identity for Coco Gauff by hand lettering and drawing her signature and the quotes entirely in analog.