Ray Ban X Meta

I was responsible for designing and animating the handwriting titles used in the Ray-Ban and Meta campaign film 'The Art of the Downtime', which features the recent US Open winner Coco Gauff and the singer Erykah Badu. My task was to create a unique and bespoke handwritten style, and animate it to make it appear as if Coco Gauff and Erykah Badu are personally writing out their signature and quotes on the camera lens.

Credits +
Agency | Translation + MethodStudios New York
Directors | Nono Ayuso & Rodrigo Inada
DP | Patrick Golan
Prod Co | Partizan
VFX | MethodStudios
Managing Director | Jesse Kurnit
Executive Creative Director | Jon Noorlander
Associate Creative Director | Ivan Girard
Executive Producer | Julia Paskert
VFX Supervisor | rob walker
Senior Producer | Lindsey Riddle
Flame Lead | Bilali Mack + Margolit Steiner
Art directors | Valerie Baudrier + Handel Eugene
Design Producer | Claire Dorwart
Color Grading | Company 3
Color | Kath Raisch
Producer | Jake Rioux

I created a unique and bespoke identity for Coco Gauff by hand lettering and drawing her signature and the quotes entirely in analog.

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